CCV has just released it's most recent, and perhaps most unconventional, Easter Outreach idea: Win U2 Tickets. The church hopes this will draw unchurched to CCV website by giving away 2 tickets to a sold out U2 concert. While filling out form and after submission, the entrant will be viewing a special promo for our Easter services as well as a U2 ‘friendly’ link to answers to common questions asked about Christianity (i.e. “Why does evil exists?”). Entrants can increase their odds of winning by entering once a day (when they register the first time they can opt to receive a daily e-mail reminding them to enter).
Some of the church's thoughts behind this outreach tool are:
- U2 Tickets are a hot commodity. They sold out 2 showings at the Glendale Arena in 20 minutes. Current prices on the street for similar tickets range from $500 - $800 per seat.
- U2 Fans hit our target market (males between the ages of 25-45). The average U2 fan is a male between 28 - 40.
- Pointing a friend to U2 tickets is a pretty low risk outreach for our members. There is little to no opportunity for rejection. This could open the avenue for further discussion of our church.
- U2 is the closest thing to a secular / Christian band (Especially with their latest album which is infused with Christian themes and lyrics.)
To see this promotion first hand travel to http://www.ccvonline.com/u2contest
