Every year CCV takes a congregation wide marketing and communications survey. The survey is taken during the service and is made up of 17 short multiple choice questions. This year our coordinator was a little short on questions so I was able to sneak a few web / technical questions in. Below are some of the results that I thought I would be of interest.
Q: What's the best way to tell you about CCV events?
Phone - 4%
Bulletin - 40%
E-mail - 40%
Website - 8%
Mail - 9%
Other - 0%
Q: How often do you check e-mail?
Everyday - 51%
A few times a week - 25%
Once a week - 8%
Less than once a week - 8%
Don't have an e-mail account - 8%
Q: How often do you visit the CCV website?
Everyday - 2%
A few times a week - 12%
Once a week - 22%
Less than once a week - 33%
Don't visit the website - 24%
CCV has a website? - 7% (where have these people been...)
A few thoughts from the results:
- Definitely should have had a option of "Visits website once a month". Going from once a week to less than once a week probably wasn't the best break-out.
- Overall, I'm impressed that 36% visit our website once a week (many more actually do visit but don't know it by reading or Fusion newsletter).
- We do need to get into the head of those 24% who don't use it to find out why (is it a lack of content, lack of communicating, or do they just not use the web?)
- Impressed that 84% of our attendees check their e-mail at least once a week.
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